2026 cycle · On the air
Vote for Ken Paxton on November 3rd
On the air in Texas.
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American Principles Project PACVote for Ken Paxton on November 3rd
Vote for Ken Paxton on November 3rd
- Reaching 2.7 million Texas voters — 16 times each
Every gift reaches Texas voters
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APP PAC · 2024 results
91 Million Voter Contacts
APP PAC made 91 million voter contacts to turn out parents for Donald Trump and save America from Kamala’s radical agenda.
Victory: How We Saved America
In every election, APP PAC targets the most persuadable family voters in races that could change how we protect the rights of parents in our country. In 2024, we targeted more than 5 million families in Pennsylvania, Wisconsin, Georgia, North Carolina, and Arizona.
- Total Voter ContactsTotal contacts to family voters across all platforms
- 91M
- Completed Ad ViewsAd views with impressive 88% completion rate
- 82.8M
- Text MessagesDirect text messages sent to targeted voters
- 9M
- 2024 InvestmentTotal campaign spending to defend family values
- $18.1M
Modern Targeting
In an age of cord-cutting and microtargeting, we invested heavily in using core data to deliver 82 million ads to persuadable families through YouTube TV, Hulu, Roku, Peacock, and other over-the-top TV platforms in addition to digital ads online.
We know our ads hit the mark because 88% of our messages were viewed to completion by the families who saw them.
An additional 9 million ads were delivered directly to the mobile phones of persuadable parents totaling more than 91 million voter contacts in the 2024 cycle.
As the election progressed, APP PAC moved resources from Arizona, North Carolina, and Georgia to increase impact in Wisconsin and Pennsylvania.
Two states Donald Trump won by less than 163,000 votes, and whose Senate races were decided by a combined 50,000 votes.
Battleground State Impact in 2024
Pennsylvania
Decisive Victory
- Completed ad views
- 34,687,175
- Text messages sent
- 2,000,000
- Persuadable family voters targeted
- 1.2M
Wisconsin
Narrow Win
- Completed ad views
- 29,349,822
- Text messages sent
- 1,750,000
- Persuadable family voters targeted
- 1M
Georgia
Strategic Focus
- Completed ad views
- 12,303,937
- Text messages sent
- 1,750,000
- Persuadable family voters targeted
- 1M
Text updates
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